Thursday, October 2, 2008

Move AdSense to Top Gadget

If you recently took the steps to add AdSense to your blogger site you'll find that by default AdSense may not be at the top of your gadgets. If you wish to bring AdSense to the top for better visibility, you can move the gadget up in navigation bar. It is important to keep your AdSense bar in an easy to see location. If you choose not to have it at top it should be no farther down then the second gadget. All advertisements will fair better if they are easily visible as soon as a reader sees the first page.

To move your AdSense gadget up the list simply right click the AdSense toolbar and drag the gadget to the top of the Navigation.

Adding custom Channels to blogger

So although there is no default tool for AdSense to use blogger with Channels you can still get Channels on your blogger page.

Tutorial on adding AdSense Channels over the next week.

eCPM

Cost per thousand. So I had a misconception on what eCPM meant, I thought this meant the cost that Google was charging the Advertiser to publish the AdSense Ad. This is not the case, so don't think that your getting the raw end of the deal with AdSense.

When reviewing you AdSense earning eCPM stands for cost per thousand. This figure is a calculation of how much an Advertiser earns in comparison to a thousand impressions. Let's say that you have an ad that earns a publisher $200.00 but takes 50,000 impressions to earn the $200.00. The eCPM is the difference between dollar and thousands of clicks, IE 200/50 = 4.00 eCPM.

AdSense in Blogger

One of the quickest ways to start earning money is to use AdSense in one of your blogs. Blogger gives you a simple way to get started. So if you like writing posts, get started with blogger and here's some simple steps to posts ads to your blogger web site. If your new to either Blogger or AdSense you'll need to set up accounts in both to does this tutorial.

So if you have a blogger site already, these steps will walk you through setting up AdSense for the first time.

Step 1. Log in to your blogger account.

Step 2. Choose Layout and Page Elements



Step 3. Choose Add A Gadget in the navigation section.



Step 4. Choose AdSense Gadget



Step 5. Start with a simple configuration.

Choose 180x150, Choose Text, Choose Blend, and Save.

I'll explain why these should be the most productive, on most blog sites later.



Step 6. View your blog your AdSense ad should display in the navigation now.



Haven't got a Blogger account or AdSense account stay tuned I'll give detail instructions on how to set up both shortly to get you started.

Tracking AdSense, in Blogger

AdSense has an easy tracking method by site URL. So if you maintain multi sites you should be able to track these sites through AdSense using the URL Channel. Turns out as soon as you use blogger they don't allow you to use URL Channels. Blogger also does no allow custom configuration to add a custom channel. I'm looking for the trick know and I'll post when I have a good solution for tracking either individual adds or custom URLs in AdSense using Blogger.

Wednesday, October 1, 2008

Bad Ads

On an occasion you'll notice that your AdSense Ads are so unrelated to your content that they stick out like a sore thumb.

Google is constantly analyzing the sites that it archives, so don't panic if this a new site it's likely that Google has not had a chance to spider the content to find relevant ads for your site.

Wait roughly two weeks before being concerned about the types of ad placed by Google AdSense.

If it really concerns you can limit the ads and configure the ads differently. For the most part the ads will come in line with your site in a few weeks.

Check the content of your website and very the quantity of keywords and their placement on your side. Keywords which you want the Google spider to pick up on should be in heading tag at the top of each content section. Don't flood these areas with false keywords the spider will recognize.

Write your content in a user friendly way that helps the user easily see the subject of the post or article. if it is not obvious to the reader the spider will not understand it either.